Case Study: How a Bangalore Brewery Grew Table Bookings by 40% With Treva's Creator Hub + Google Ads Combo
Treva Team
Published by Treva Digital Agency
The Biere Club, a craft brewery in Bangalore, wanted to increase weekday footfall without resorting to discounting, which can erode margins and brand positioning. Treva deployed 12 UGC creator videos through Creator Hub, paired with geo-targeted Google Ads for 'craft beer Bangalore' and 'brewery near me' searches. Over 8 weeks, weekday bookings increased by 40%. Here's how the campaign was structured. Quick answer: a combination of 12 UGC creator videos and geo-targeted Google Ads drove a 40% increase in weekday bookings for a Bangalore brewery in 8 weeks.
The Challenge: Weekday Footfall Without Discounting
The Biere Club's weekends were consistently strong, but weekday footfall lagged significantly. The typical response to this kind of gap, discounting on weekdays, was specifically ruled out because it risked devaluing the brand's premium craft positioning and training customers to expect lower prices, a pattern that's difficult to reverse later.
Strategy: Build Desire, Then Capture Intent
The campaign was structured around two complementary goals. First, build genuine desire and awareness around the brewery's offering, the beers, the food, the ambience, through content that felt authentic rather than like an advertisement. Second, capture people who were actively searching for a place to go on a given weekday, converting general awareness into an immediate decision.
12 UGC Creator Videos Through Creator Hub
Using Creator Hub, The Biere Club was matched with local Bangalore-based creators in the food and lifestyle category. Over the campaign period, 12 UGC-style videos were produced, covering different aspects of the experience: specific beer reviews, food pairings, ambience and vibe-focused content, and 'what to order' style guides. This variety meant the content felt like genuine recommendations rather than repetitive advertising.
Geo-Targeted Google Ads for High-Intent Searches
Alongside the UGC content running organically and as Meta Ads creative, Google Search Ads were set up targeting 'craft beer Bangalore' and 'brewery near me' style searches, geo-targeted to ensure relevance to people actually in a position to visit. These campaigns were specifically structured to capture people in the 'deciding where to go this evening' moment, complementing the broader awareness built by the UGC content.
How the Two Channels Reinforced Each Other
The UGC content built familiarity, someone who had seen a creator's video about The Biere Club's beer selection was more likely to click through and book when they later saw a Google Ad while searching for a brewery, because the brand was no longer unfamiliar. This combination, broad awareness through UGC plus high-intent capture through search ads, is a pattern Treva has found particularly effective for hospitality and F&B brands.
Results Over 8 Weeks
Weekday table bookings increased by 40% over the 8-week campaign period, without any discounting or price-based promotions. The UGC content also continued to generate organic views and engagement after the active campaign period ended, providing ongoing value beyond the initial campaign window, a characteristic advantage of content-based marketing compared to purely paid approaches.
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Frequently Asked Questions
Why was discounting specifically avoided in this campaign?
Discounting can be effective for short-term footfall, but for a premium craft brewery, it risks signalling that the regular price is negotiable or that the offering needs a discount to be worth visiting, both of which can undermine long-term brand positioning and pricing power.
How were the 12 creators selected through Creator Hub?
The Biere Club specified their category (food and beverage, craft beer specifically), location (Bangalore), and content goals (showcasing beer selection, food pairings, and ambience), and Creator Hub matched these criteria against creators whose past content and audience aligned with this profile.
Could this approach work for a brand outside Bangalore or outside the F&B category?
The underlying strategy, combining UGC-driven awareness with geo-targeted, high-intent search ads, is applicable across categories and cities. The specific tactics (types of UGC content, search keyword targeting) would be adapted to the relevant category and location, but the core pairing of awareness and intent-capture channels is broadly applicable.
How long did it take to see results after the campaign launched?
Meaningful movement in weekday bookings became visible within the first few weeks, with the cumulative 40% increase measured over the full 8-week period. UGC content in particular often takes a few weeks to build the kind of organic momentum (shares, repeat views) that compounds its impact.
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